Innovation has become one of the most critical components of any business but it is also one of the hardest to pull off. As a result, one of the major issues being tackled by innovation practitioners is how to measure innovation and motivate the organization to deliver across all stages of the process. There are two well recognized methodologies that attempt to measure Innovation and both have their challenges.

Big Data Analytics and InnovationData has been at the forefront as far back as one can remember — dominating every piece of human existence. Organizations have tapped into the vast sources of knowledge, readily transforming the face of digital revolution. Big data Analytics has had its share of controversies but the so called buzzword has now taken the center stage in most business circles— more so with the growth of information. Big data is growing at a rate of 42% CAGR and is expected to touch 40 Zettabytes (40 trillion gigabytes) of information by 2020. Further, Big Data is a frontrunner when it comes to adding business value and almost 75 percent of organizations are keen on including it into the scheme of things.