BMGI paticipates at FICCI’s Massmerize 2015BMGI continued its relationship with FICCI during the 5th edition of Massmerize - FICCI’s flagship retail and FMCG conference.Massmerize is a unique initiative of FICCI, which brings together the thought leaders from the Retail, FMCG Industry and the Government. The theme for this year was “Selling SMART – Sustained growth and competitiveness, Make in India, Authentic Products, Responsible Business and Technology & Innovation”. All the speakers at the conference explored and deliberated upon various components of SMART for both Retail & FMCG Sectors. They envisioned the creation of smart manufacturing and distribution of FMCG products to support government’s “smart cities” and“Make in India”initiative.

BMGI paticipates at FICCI’s Massmerize 2015BMGI was represented at the conference by Founder & Managing Director, Mr. Naresh Shahani as the moderator for the session on “Decoding the Mantra for deriving Sustained Growth and Competitiveness”. The session boasted of eminent speakers like Mr. Atul Ahuja, VP-Retail, Apollo Pharmacy, Mr. Subhashis Basu, Business head-Dairy products, Mother Dairy, Mr. Sandeep Prakash, Regional head, Amway India, Mr. Asitava Sen, Sr. Agri business advisor, International Finance Corporation. They discussed the key ingredients required for sustainable competitiveness and growth in an emerging and diverse market like India. The need to establish and sustain a strong brand recall in a huge market with many local and international players was deliberated upon. The growing presence of E-commerce was unanimously welcomed by the panellists for its accessibility and customer friendly features. Panelists expressed a need for clear regulation in direct selling, product approval and a quick rollout of GST at reasonable tax rate to improve the ease of doing business.

Massmerize 2015 was inaugurated by Mr. Arbind Prasad, Director General, FICCI. The inaugural session was chaired by distinguished speakers like Smt. Chandralekha Malviya, Principal Advisor, and Department of consumer affairs, ministry of consumer affairs, food & public distribution, Mr Krish Iyer, President & CEO Walmart India, Mr Sanjiv Puri, President FMCG, ITC, and Mr. Anshu Budhraja, CEO Amway India. Shri Ram Vilas Paswan, Honorable Minister of consumer affairs, food and Public distribution delivered a special address through audio-visual channel.