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Case Study on EPM
Enterprise Process Management
 
India’s Premier Private Sector Airline

Business Requirement
  • Imbibe standards of excellence as a part of daily life and take pride in being truly world-class
  • Excel in areas of guest interface and support services to provide best-in-class experience
  • Ensure the above right from inception and be a “process driven organization” so as to manage growth without impacting customer satisfaction
  • Ensure that the interface breakdowns that exist even with the existence of technology enablers (SABRE, SAP and other tools) and domain knowledge are eliminated
BMGI Engagement
  • Customized deployment since inception of this company
  • Established their process management framework
  • BMGI has defined all their customer interfacing processes (airport services, in-flight, sales, customer care, marketing, loyalty program, revenue optimization etc) for managing “moments of truth” and ensuring the adherence to set standards of performance
  • During process definition relevant principles were used for ensuring robust process design and ease of implementation. This was to ensure fit with “high growth environment”
  • Process Measures have been established and periodic process performance reviews are happening. This is led by their CEO.
  • The organization is in the process of impacting the critical mass to create a process culture by training all personnel using internal trainers who have been trained by BMGI
  • Support to several areas of the airline for getting to certified to ISO 9001
  • Training to personnel on ISO 9001, process definition and internal auditor certification

Results
  • In a short span of time the airline has won several awards for being one of the best airlines and customer satisfaction ratings continue to climb
  • Process efficiencies have improved reducing the profitability gap
 
India’s Largest Hotel Chain

Business Requirement
  • Define robust processes in select areas so as to move from a “person driven” environment
  • Reduce the strain on front end processes on account of lack of standardization of these processes
BMGI Engagement
  • BMGI engagement was a “do-for” model where we assisted with the definition of several processes – New Business Development, Growth Processes (M&A, Integration, Contract Management, Green Field Development), Project Management and Engineering Processes
  • Measures of performance and measurement system was established for each process
Results
  • The performance levels on “Internal SLAs” improved leading to reduction of internal customer issues
 
Leading Chemical Company

Organizational Need
  • Organization had been in existence for more than 30 years yet process were nascent
  • The organization had started the journey to excellence and wished to become a “process driven organization”
  • The organization wanted to ensure alignment of all processes with SAP
BMGI Engagement
  • BMGI engaged with the organization in phases
  • Phase 1 was to establish processes for all their businesses in all operating locations. The Do-with approach was followed. At every stage alignment with SAP was ensured – Process Documents created were used to customize SAP to suit needs.
  • Phase 2 was for supporting the creation of the Enterprise-wide Process Model and ensure definition of all enterprise level processes such leadership, strategy, new business development, HR, risk management, corporate governance etc
  • Phase 2 also involved establishing measurement of processes aligned to higher level KPIs
Results
  • Over the years the process performance has improved leading to reduction in customer complaints, improved efficiencies and hence lesser cost
  • The organization also has a robust platform for driving improvements
 
Leading Tea Company

Organizational Need
  • Establish the Enterprise Process Framework
  • Develop internal capability to define first time right processes
  • Build internal capability to sustain the process excellence journey
BMGI Engagement
  • Worked with management team to define the EWPM for the organization and develop the Process Tree
  • Assisted with building capability to define robust processes using BMGI’s PACE methodology
  • Developed capability in internal facilitators to lead the effort
Results
  • The organization has an established process framework with KPIs defined
  • The processes (as per Process Framework) have been defined leading to standardization of approach and consistency of performance (this was an issue earlier)
  • Reduction in issues from the channel partners due to consistency in practices
 
IT Services Company

Invoicing to Remittance Process - Preventing Revenue Leakage
Business Problem
  • Nascent process consisting of ad-hoc activities
  • High number of days for realization of cash for services rendered
    • Average time taken from service delivery to cash realization was 110 days
  • Inaccurate invoices are sent to customers
  • Several invoices are delayed wrt approved billing cycle
  • Invoicing leakage on a monthly basis
BMGI Engagement and Changes Made
  • Facilitated the process re-definition through structured interventions
  • The complete process was redefined
    • Standardization of template & interlocks
    • Standardization of terms & conditions of contract & pricing model
    • Redefinition of communication interfaces
    • Definition of Micro-flow for collation & policy on mgt
    • Redefinition of roles and responsibilities (eg. Delivery to take responsibility in invoicing)
Results achieved
  • Achieved the cycle time of 65 days from 110 days
  • On time invoicing – as per target specified
  • No leakage of revenue
  • Empowerment as a result of role clarity

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